DW Power Media
What is Ecommerce Website Development?
Ecommerce website development is complex, but it doesn’t have to be complicated. You have to consider a number of factors, including website performance (e.g., page speed, checkout processes) and user experience.
While ecommerce does present some particular challenges, finding the right ecommerce development company or freelance developer will ensure you’re able to meet those challenges easily. Some of the challenges of this large-scale undertaking could include:
Determining the right features and functionality for your project
Understanding which ecommerce framework might work best for you
Integrating ecommerce into an existing ecommerce site or website template
How we do it
Designing your ecommerce storefront to be both functional and beautiful
Making it easy for customers to find what they want, whether through filtering by size, color or price
Helping you decide which features work best with the rest of your website content
1. Responsive design.
Today, you need a website that supports responsive web design, because people are using mobile devices to shop your website more than ever before. You could also have your ecommerce developer create a mobile app, but that is becoming less necessary as technology advances.
Either way, the goal is to make sure you can deliver a consistent shopping experience whether your site is accessed on a desktop or mobile device.
2. SEO capabilities.
Make sure DW Power Media understands how to make your website SEO-ready. SEO, or search engine optimization, is a great distribution strategy for your content and it’s an essential aspect of your website design.
Ranking highly on Google search engine results pages for relevant keywords helps drive traffic to your site from interested users who are searching online. SEO organically delivers you with potential customers with high intent who are more likely to convert, and the traffic you get from SEO is cost-effective.
3. Site speed.
According to research by Unbounce, nearly 70% of consumers admit that page speed impacts their willingness to buy from an online retailer. Fast-loading sites are also a plus for SEO since Google uses site speed as one of the ranking factors. This is why you need to hire an ecommerce website developer who knows how to optimize your ecommerce store so that it’s not only functional and beautiful, but fast-loading.
No ecommerce platform will come with every single feature you want natively. You’ll have to make sure your platform enables you to customize your offering by offering plugins and integrations with apps and solutions that you need. Of utmost importance is your payment gateway integration, but that’s not all. Consider the following:
How do you want your back office to run? Many businesses prioritize connecting their ecommerce solution into existing ERP, OMS, PIM or CRM systems, so you’ll want to make sure the integration you need is possible with the platform you choose.
What kinds of digital marketing do you rely on? If you want to deliver a personalized experience, you may want to use a customer data platform. Dig into what you can do with your data, so you know what’s possible with each ecommerce software. Can you integrate your data with your email marketing system? You may also want to consider things like on-site chat or SMS marketing, and if you need to integrate with marketplaces like Amazon or with social media channels.